Icemar and its owner New England Seafood takes it’s obligation to protect our oceans and to respect and maximise the value of every fish harvested very seriously. And we play a very active role in driving continuous improvement on a wide ranging series of sustainability, social and environmental matters.

Sustainability Certifications

It is a privilege to be able to supply seafood from the waters surrounding Iceland, one of the most plentiful marine resources in the world. The diversity of our daily catch never ceases to amaze us and we are grateful to our dedicated Icelandic fishermen who leave port in all weather conditions to bring ashore their catch. This privilege does come with an obligation to manage the raw material in a sustainable manner so as to ensure a continuous source of harvest in the future.

IceMar is both MSC and ASC certified and we are also proud to be one of the first shareholders in Icelandic Sustainable Fisheries – ISF.

Certified Sustainable Seafood badge     ASC Certified badge

IceMar is proud to be part of Sealaska’s Woocheen business platform that champions ocean health and sustainable seafood throughout their family of businesses. In this video you can see our contribution to this work and how we see ourselves and our business in a greater perspective.